Đề giữa kỳ cô QA - Lớp CLC

1) The following are correct understandings of the modern marketing concept, EXCEPT: A. Marketing creates value for customers B. Marketing is the management of profitable customer relationships C. Modern marketing only includes selling and advertising D. Marketing activities are carried out by both profit and non-profit organizations 2) Customer research, product development, communication, distribution, and pricing are core activities of: A. Exchange B. Marketing C. Management D. Customer relationship management 3) The product concept suggests that businesses should: A. Promote the best products through marketing B. Market only the products that customers love C. Focus on the target market and produce products that satisfy customer needs D. Focus on improving and constantly innovating their products 4) The main focus of the selling concept is: A. Customers B. Products C. Needs of the target customers D. Internal operations 5) Which marketing management philosophy states that the key to achieving organizational goals is satisfying customer needs and wants more effectively than competitors? A. Product concept B. Selling concept C. Marketing concept D. Societal marketing concept 6) Which of the following statements illustrates the marketing concept? A. "We don't have a marketing department, we have a customer department." B. "We create and sell the highest quality products with the most features." C. "You won't believe how hot this product is right now!" D. "We’re ramping up production and expanding distribution." 7) Many fast food restaurants serve tasty and convenient food at reasonable prices but also contribute to negative impacts on the environment and consumers’ health. This best reflects which marketing philosophy? A. Product concept B. Selling concept C. Marketing concept D. Societal marketing concept 8) By making vlogs, Ms. Tan can now afford to buy the latest Apple laptop she’s wanted for six months for her grandchild. This desire has become a: A. Need B. Demand C. Exchange D. Transaction 9) Satisfaction is the level of consumer's feeling state resulting from comparing the product’s performance to their: A. Outcomes, desires B. Price, needs C. Outcomes, expectations D. Product quality, expectations 10) Which of the following correctly expresses the development from traditional to modern marketing: instead of finding a _ for a _, create a _ for a _? A. Product, market, product, market B. Market, product, product, market C. Market, product, market, product D. Product, market, market, product 11) Which statement is NOT true? A. Exchange is a process, not an event B. Exchange is the basic unit of measurement for transactions C. Marketing arises when people decide to satisfy needs and wants through exchange D. Exchange is the most fundamental concept of marketing 12) A marketing information system is an interactive system involving people, equipment, and procedures to gather, process, ______ and share information to support marketing decisions. A. Analyze B. Store C. Experiment D. Develop 13) What is the first step in the marketing research process? A. Develop a marketing information system B. Define the problem and research objectives C. Develop a research plan D. Hire an external research consultant 14) Researchers often begin with _ research, followed by _ research. (thứ tự: exploratory → descriptive → causal) A. Exploratory, causal B. Descriptive, exploratory C. Descriptive, causal D. Causal, exploratory 15) The purpose of __________ research is to gather initial information to help define the problem and suggest hypotheses. A. Exploratory B. Descriptive C. Causal D. Primary 16) Information collected from online data is an example of: A. Primary data B. Secondary data C. Observational data D. Experimental data 17) Which of the following is TRUE of secondary data? A. Mainly collected through surveys B. Expensive to collect C. Never collected from external sources D. Not always usable 18) Which method of data collection helps marketers obtain information that respondents cannot or are unwilling to provide? A. Observation B. Survey C. In-depth interview D. Focus group 19) Survey research method is most suitable for ________ research? Observation → exploratory research Survey → descriptive research Experiment → causal research A. Causal B. Descriptive C. Exploratory D. Creative 20) Marketing researchers often draw conclusions about a large group of consumers by studying a smaller: A. Group B. Target group C. Sample D. Population structure 21) What are the two main research instruments used in collecting primary data? A. Survey forms and samples B. Questionnaires and mechanics C. Focus groups and experiments D. Online databases and experiments 22) You decide to use only open-ended questions in your survey. Which of the following questions would NOT appear? A. Why is working part-time important to you? B. How many vehicles do you own? C. What is your most memorable childhood memory? D. What qualities must someone have to become your idol? 23) Classifying markets into wholesale and retail markets is based on which criterion? A. Product's position in reproduction B. Market importance C. Nature of business D. Business sector 24) Which of the following statements is NOT correct? A. The mixed market includes both your company’s and competitors’ markets B. Trial market and potential market are two equivalent concepts → different C. The current market is the share currently held by the company D. All consumers may be part of the company’s potential market 25) The Walmart “Vicious Circle” example discussed in Ms. Quynh Anh’s class is an example of which microenvironment factor? A. Competitors B. Publics C. Suppliers D. Internal company factors 26) In major cities today, divorce rates are rising and more women are focusing on their careers instead of starting families. In response, solo hotpot and conveyor-belt hotpot restaurants are becoming popular in Hanoi, Da Nang, and Ho Chi Minh City. Marketers for these products are responding swiftly to changes in the: A. Cultural environment B. Demographic environment C. Political environment D. Economic environment 27) Miss Lương Thùy Linh is studying about factors closely related to the company and affecting its ability to serve customers, such as internal departments, suppliers, marketing intermediaries, customers, competitors, and publics. She is learning about: A. Macroenvironment B. Microenvironment C. Marketing environment D. Global environment 28) Which concept is used to describe the external factors and forces that affect marketing's ability to build and maintain relationships with target customers? A. Marketing environment B. Cultural environment C. Target market D. Marketing mix 29) Which of the following is NOT a factor in the macroenvironment? A. Demographics B. Technology C. Competition D. Economy 30) Organizations that assist companies in physically distributing products from producers to consumers are called: A. Financial intermediaries B. Distribution companies C. Suppliers D. Resellers 31) Banks, credit institutions, insurance companies, and businesses operating in the financial sector that assist enterprises with financial and insurance matters related to purchasing goods are considered: A. Financial intermediaries B. Financial public C. Retailers D. Wholesalers 32) After being released from prison, Khá Bảnh wishes to work for a company that specializes in market research and in-depth advertising services for other businesses. The company Khá Bảnh plans to work for is a: A. Financial intermediary B. Mass media public C. Marketing service provider D. No correct answer 33) Any group or organization that actually has or may have an interest in, or influence over, a business's operations is called: A. Team B. Competitor C. Public D. Intermediary 34) Which of the following is NOT a personal factor affecting consumer buying behavior? A. Occupation B. Family C. Economic situation D. Lifestyle 35) Economy, science and technology, and culture are ________ in the consumer buying behavior model. A. Responses B. Stimuli